These include an augmented reality head-up display (AR-HUD), a 15.4-inch central screen, and a powerful Qualcomm Snapdragon 8155 chip. The vehicle also offers smart app-based controls, over-the-air updates, and advanced driver assistance systems (ADAS), aligning with the report’s observation that ADAS Level 2 and above were included in nearly 60 per cent of passenger vehicle sales in China in 2024.
China’s most advanced cars
Yin stated that the S05 is positioned to compete not only with other EVs like the Tesla Model Y and Hyundai IONIQ 5 but also with internal combustion engine (ICE) SUVs such as the Toyota RAV4, aiming to make electric mobility more accessible to UAE consumers.
With an initial sales target of 3,000 units in the first year and a longer-term goal of over 10,000 units in the next 3-5 years, Yin said he is confident in its growth prospects.
Moreover, as countries like Saudi Arabia set ambitious targets for EV adoption as part of their Vision 2030 initiatives, the increasing appetite for innovation and investments in future mobility is expected to drive even deeper partnerships with Chinese brands.
For example, while Huawei is not a traditional car manufacturer, the Chinese technology giant has rapidly established itself as a crucial Tier 1 supplier and technology partner in the automotive sector, focusing on intelligent and electric vehicle solutions. The company has a significant presence in the UAE.
