How does it drive revenue?
For example, TikTok Live offers the infrastructure and monetisation tools that make this ecosystem possible. In return, viewers complete the loop through engagement, gifting, and subscriptions. According to TikTok, together, these players form a dynamic and interdependent ecosystem that drives meaningful growth and innovation.
TikTok’s report also makes substantial contributions to national budgets through VAT alone. Fiscal revenues in 2024 are estimated at $2.4 billion in VAT for the UAE.
By 2030, this figure is projected to reach a whopping $4.6 billion.
The report also said that the UAE is well-positioned to become a regional hub for livestreaming. According to TikTok, collaboration between platforms, government entities, and industry players will be essential to unlock the complete potential of livestreaming.
For example, the recent partnership with Dubai Esports and Games Festival (DEF) 2025 for GameExpo 2025, which was live-streamed on the @dubaifestivals TikTok account and @tiktoklive_mena, which allowed the festival to reach the wider gaming community regionally.
The report’s findings also uncovered that livestreaming transforms entertainment and generates a real economic and social impact. With billions in projected revenue, thousands of jobs supported, and a growing base of professional creators, the industry is becoming a key pillar of the UAE’s digital economy, argued TikTok.